BITS® Limited (BITS for Barton International Technical Services) was founded by brothers Russell and Bruce Barton. Their company began in medical technology services and evolved into a leader in energy-saving innovations. The company made a significant mark with the invention of the Smart Strip™, an intelligent power strip that helped reduce wasted energy by powering devices only when needed. This breakthrough positioned BITS® as a pioneer in the energy efficiency space, eventually leading to a broader focus on utility markets and sustainable product solutions. Over time, BITS® expanded its offerings to include LED lighting, water-saving plumbing fixtures, and customized energy efficiency kits. Known for its strong sourcing capabilities and adaptability, the company has been a reliable partner for utilities, consumers, and even frontline organizations during crises. BITS® also demonstrated a strong commitment to social impact by employing individuals with disabilities to assemble product kits. Today, the company continues to innovate under the ECO-LOGICAL™ brand, bringing clean energy solutions like heat pump water heaters to a growing U.S. market.