Reelcraft products began as the Equipment Corporation, in Delta, Ohio and supplied hose reels to distributors. In 1971, after many changes in ownership, the company was renamed Reelcraft Industries and began manufacturing hose reels. Reelcraft joined Madison Industries on June 30th, 2017, one of the world's largest and most successful privately held companies. Reelcraft offers professional storage solutions for industrial and commercial hose and cord applications. Their reels keep hoses and cables easily accessible while winding excess length to keep it safely stored and out of the way when not needed.