The History of Dymo®




Dymo Lable Buddy

Whenever you hear the name DYMO®, it's impossible not to think of labels… all kinds of labels. From the raised-letter embossed type to smooth and long-lasting thermal transfers, DYMO labels are the perfect solution for keeping everything from kitchen canisters and school supplies to storage shelves and network cables organized and easily identifiable. So how did the company whose name is synonymous with labels and label printers grow from a small US-based company into a global force with thousands of employees worldwide? Let's take a look.

  • Founded in California by Rudolph Hurwich in 1958, DYMO® was originally known as DYMO Industries, and was the first company to introduce personal embossing label makers for home and office labeling.

  • DYMO's handheld embossers caught on rapidly, becoming the go-to product line for labeling and identification needs. By the late 1960s, DYMO® label makers not only had a strong following in the United States, but in Europe as well – so much that the company decided to establish a European headquarters in Sint Niklaas, Belgium.

  • In 1978, DYMO® was acquired by – and brought under the umbrella of – Esselte Office products, a global leader in the manufacture of office supplies. Thanks to Esselte's influence and established presence the world over, DYMO's distribution within the office products industry was dramatically increased.

  • In 1990, DYMO® introduced what was to become its largest and most successful business segment to date: battery-powered electronic label printers. With their high quality printing capabilities and features like digital displays, built-in keyboards and multiple formatting functions, DYMO's electronic label makers became incredibly popular and led to enormous company growth throughout the following decade.

  • Dymo 400 Turbo printer
  • In 1998, DYMO's parent company, Esselte Office Products, acquired the CoStar Corporation, a Connecticut-based firm that had already developed a market for the LabelWriter®, a compact label printer that could be connected to both PC and Macintosh computers. The LabelWriter® was a totally unique product, in that it allowed users to print one label at a time – as opposed to entire printer sheets worth – directly from their desktop computers.

  • By 2000, CoStar's LabelWriter® had become the DYMO LabelWriter®, making DYMO's labeling and identification product line the most complete one on the market. The same year, Philip J. Damiano – who had up to then been the CEO of CoStar Corporation – became President of DYMO®, and CoStar's sales and marketing team transitioned into their new duties of promoting and developing all of DYMO's product lines.

  • DYMO® is now a Newell-Rubbermaid company, since being acquired in November 2005 for $730 million (USD).


In addition to DYMO's signature desktop LabelWriter® 400, is proud to carry 21 of the company's other label printer models, including the RhinoPRO 3000, RHINO Metal Tape Embosser, LabelPoint 250, and Organizer Express… not to mention a full line of replacement label tapes.