Now ladies, I know that many of you, like me, have guys who are Jonesing for a sizable plasma or LCD screen, which would preferably be mounted smack in the middle of the most prime living room wall. And guys, I know that it’s hard to talk your women into one of those, because (also like me) they just don’t want to have to look at it all the time. And that’s where the ArtScreen™ comes in -it’s the middle ground that just might make it possible for everybody to get what they want.

The Vutec ArtScreen™ is what is technically referred to as a “screen masking system,” but in regular people speak, it’s a clever disguise for your wall-mounted HDTV. Made up of a custom frame, a small motor, and your choice of “art,” the ArtScreen™ lets your TV be a TV when you feel like watching something, but also helps it masquerade as wall art when it isn’t in use.

Here’s how it works: you select a framing material that best suits your tastes, and it’s made into a custom frame according to your TV’s exact measurements. This frame is fitted with a motorized roller, which raises and lowers a custom “canvas” (featuring artwork from Vutec’s collection, or a design of your own) at the touch of a button. Wanna catch the latest episode of “The Big Bang Theory”? Click. Picture up. Had enough TV for the time being? Click. Picture down.

You know you want one.