Merchant response: We're sorry that you're feeling frustrated at the reset failure! Most home and office surge protectors on the market (including this one) use metal oxide varistor (MOV) technology to redirect excess electricity to the ground during a power surge. Unfortunately, after MOVs go through a few power surges, they lose their effectiveness, no matter how big/small or expensive/inexpensive a surge protector is. Since your surge protector refused to reset, that's a pretty good indicator that the MOV wore out, and that the inability to be reset is the unit's built-in protection mechanism, to prevent you from endangering your electronics with a spent surge suppressor (in other words, instead of putting your electronics at risk from power surge damage resulting from a spent MOV, the surge protector is just "locking you out" completely. It's a little disappointing, but unfortunately, all surge protectors eventually have to be replaced. On the bright side, this one has built-in measures to protect your electronics, so the "bad" here actually turns out to be good in the long run (a lot of surge protectors out there aren't nice enough to let you know that they don't work anymore - some look like they're fine, but are actually past their ability to protect).